This is just what Major League Baseball needed. In order for the MLB to complete with the NFL and the NBA, they have to infuse hip hop culture, cause that is what helps the youth see it as something cool.
Although, I am sure that Jay Z did not intend to help market MLB, he has done what even the players and management could not do, and that was make baseball the coolest sport in the world for one night.
-Beno
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